Satinjet features at Air New Zealand Fashion Week! [NZ]
Satinjet was a new sponsor this year at Air New Zealand Fashion Week in 2006.
As onsite bathroom sponsors Satinjet gave thousands of fashion lovers the chance to experience their multi award winning shower heads. As well as onsite bathroom branding, customised basins were installed into the luxurious bathrooms featuring the Satinjet handsets instead of standard taps so that guests were able to find out first hand just how good a Satinjet feels. Fashion goers were also be pampered by our Satinjet brand ambassadors with sampling the latest fragrances from Nina Ricci and Carolina Herrera.Global Brand and Marketing Manager Nicky Dunn is pleased with the initiative.
'We're really pleased with the Satinjet tie in to Air New Zealand Fashion Week. Satinjet is a female focused product and we're pleased that the audience at Fashion Week appreciated the health and beauty benefits of Satinjet,' she says.
The sponsorship also came at the right time. Satinjet has recently developed a new look and feel brand imagery which will be launched at the fashion focused event.
'Our new look and feel is made up of beautiful fresh floral themes and hues of pink and purple. We're pleased to launch this during the month of September in good time to reach this fashion focused audience,' says Nicky Dunn.
To support the new look and feel of the Satinjet brand a new website has also been launched. www.satinjet.com
Guests who attended Fashion Week who hope to purchase their own Satinjet are also be able to take advantage of the special trade in promotion which will be valid till the end of October. All they need to do is trade in their old shower handset for a Futura or Genesis handset at a participating retailer or plumbing store and they'll receive a $50 discount.
